During our 2024 Combat Base Camp at Momentum Martial Arts in Reno, Nevada, Darien Cobon presented a session on running a martial arts business. He starts by asking the group what they are doing to generate leads. These are things like social media, word of mouth, referrals, affiliates, paid marketing, SEO on websites, flyers, and incentive programs. When we find things that are working, we should double down on those things and find ways to navigate the things that are difficult for us to do.

Darien then moves on to discuss ideas for promotions and offers such as $30 for 30 days, a 10 day free trial, or an attendance raffle. Advertising, branding, lifetime value of a client (LVC), client acquisition cost (CAC), inventory, student retention, strategy, and community are all discussed during this informative and thought provoking session. If you are running a business of any kind, you will benefit from this video.